This exhibition has been conceptualized taking the American Museum as a model. As the permanent exhibition already covers all aspects of film production, this exhibition would serve as an update in recent developments, dealing specifically with the impact caused by the advent of desktop software tools in the film production process.

At the same time, the exhibition can be mounted on a stand-alone scheme, and it could be converted in a traveling exhibition that could be hosted in educational institutions and museums around the world.

The exhibition will feature six different sections: an introduction, four sections based on a case study, and a conclusion.

The American Museum of the Moving Image has two main audience groups: The first one is composed by school groups from the tri-state area that regularly visit the museum on week days, ranging from 4th grade up to high school. The second group is composed by the general public, which includes a mix of New York City residents of all ages, young back pack travelers, and general tourism in a minor extent.

Since the early seventies, the film industry has relied on computers to assist the film production process in different ways, such as a technical aid to produce special effects or to generate images. However, this exhibition is not focusing on isolated custom-made technological improvements, its object of study is the application of widely available desktop software tools that have participated in improving and helping evolve different processes in film production. In this regards, the following guidelines have been defined:

• Exhibition must illustrate the transition from analog to digital media

• Define “traditional” and “digital craft”

• Focus of the exhibition is on the use of ‘desktop software tools” in film production

• Stress the importance of the dialog between cinema and new media

Media literacy is a fundamental part of understanding our world. With a pervasive influence from Film and TV, it is necessary to provide students and public in general, with opportunities to understand how the contents transmitted are produced, and to have criteria to be able to deconstruct contents too.

Strategy:

• Use of easy to understand and appealing case studies

• Each example shows a different way in which the dynamic craft / new technology is expressed

• Use of interactive media as a way to reproduce the real world process in a small scale

• Use of scenes from movies as a way to illustrate each concept

• Apply the "Making of… " documentary style

The design guidelines for this exhibition have been based on current interactive exhibits from the American Museum of the Moving Image. Each one of these exhibits refers to a particular process in film production.

Design Criteria:

• Mirror the actual process in small scale

• Control over one variable element only

• Produce a result (not informational kiosk, not a game)

• Result must reflect the user’s choices

• Short experience ( 5 to 7 minutes)

• Accessible to all levels of computer literacy